Planning, Control and evaluation processes
The planning, control and evaluation process is about creating plans to increase overall demand e.g. by evaluating the performance of their plans and wether they have been successful relating to their business objectives.
First Direct may use this by planning which promotions to use e.g. seeing which method attracts more customers like promotions and deals.
First Direct may also plan their marketing techniques and evaluate which particular ones will help them to acheieve the best results. They will then apply these methods to their website and within their business.
The planning, control and evaluation process is about creating plans to increase overall demand e.g. by evaluating the performance of their plans and wether they have been successful relating to their business objectives.
First Direct may use this by planning which promotions to use e.g. seeing which method attracts more customers like promotions and deals.
First Direct may also plan their marketing techniques and evaluate which particular ones will help them to acheieve the best results. They will then apply these methods to their website and within their business.
Take a look at the theory in the book or other blogs to expand this and then link to FD.
Posted by: ebitnow.com | 12/15/2009 at 02:59 PM