Branding:
Branding is purely the core of marketing and business strategies. It mainly defines a brand as a sign, symbol,design or name. A combination of them can be used to identify the goods and services of one particular seller and also groups of sellers. However, branding is also very importantly about getting your main prospects to see you as the only one that provides a solution to their problem. Branding is a way of companies to show and portray their products and gives the product or service a particular name. This can be done through images, slogans(particular phrases associated with the product to describe what is may provide) and messages they may be trying to put across to the consumer(what the product can do for you and also what is can provide). Particular colours can also be used by companies to portray their products e.g First Direct's website is only in black and white to show or portray that it is clear and simple.
First Direct also carries out branding through their logo which can be seen on their website, in their banks and bankbooks, etc.
More to branding than this...how about the slogans, the colours, the message they are trying to put across?
Posted by: ebitnow.com | 12/15/2009 at 02:57 PM